Below are some of the campaigns that I worked on during my internship with the National Society of the Colonial Dames of America in the State of New Jersey, or in school. You can view the campaign by clicking on the title of the campaign. Please note that some of the larger files may take a minute or two to open.
NSCDA-NJ Public Awareness Campaign
I created this campaign for the National Society of the Colonial Dames of America in the State of New Jersey. The NJ Dames are a lineage society of women who preserve history. The problem was that they did not get a lot of public exposure. I was brought in as a third party to objectively evaluate the organization and come up with a communications plan.
mophie Juice Pack Campaign
I worked with six group members in my COM 440 (PR cases and campaigns) class to develop a PR campaign for mophie. Our goal was to raise brand/product awareness and increase sales for the mophie's Juice Box.
Rider Athletic Facility Campaign
The Rider Athletic Facility Campaign was a mid-term group project in my COM 440 (PR cases and campaigns) class, where we mocked a public relations campaign for Rider University. The situation was that Rider was in the process of building a new sports area and we were responsible for increasing awareness and advertising the new facility. There was also the added challenge of Rider having a 30% shortage of funds to complete the project.
Macy's Group Campaign
This was a group project in my COM 240 (public relations) class. We were assigned the task of following a company and their competitors for the semester and putting together a campaign.
Pages 12-20 showcase my work on this campaign. Here you will find the three PR enhancements and three tactics to enact each enhancement that I came up with. I was also in charge of budget and writing the press release (which can be found in the Press/Media tab above.)
Pages 12-20 showcase my work on this campaign. Here you will find the three PR enhancements and three tactics to enact each enhancement that I came up with. I was also in charge of budget and writing the press release (which can be found in the Press/Media tab above.)